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A one-size-fits-all approach to innovation is not going to work when you are dealing with the myriad of different customer segments, competitive landscapes and market forces that exist in today’s business climate.

If you want to clearly understand what the data-informed approach is and how it can benefit your company when it comes to product development, watch this short video! __________________ What I do: Develop successful Innovation Ecosystems that help manufacturers bring their innovation game to the next level Coach teams to increase their bottom line and gain an edge against the competition Build strong New Product Business Cases that demonstrate how new products deliver profits, while satisfying customer needs and improving the bottom line Book a discovery call with me If you want to discuss your specific business case

What’s the difference between data-informed and data-driven?This is a subtitle for your new post. This article will help you figure out why and how to incorporate a data-informed approach to product development.

You’ve put a great deal of work into preparing a solid business case for your new product. So, when it comes to the critical presentation phase, how do you earn the support of decision makers in the room? How do you present your case so that it’s clear and straightforward while also persuasive?  In this video, I give you some tips to increase your chances of success!

A business case for a new product is a document that provides the story and the background information on why your new product is a good idea. It’s essentially a bridge between your concept and the actual development of the product, and it encapsulates the arguments of the product's proponents for how the product will meet the needs of customers and make a profit for the company.

New products can be an exciting way to increase the value of your business, but the road to success isn’t always easy. Even if you get your idea off the ground and manage to launch it, you could find that it’s not as popular as you thought it would be or that people are unsure how to use it.

Is your company more product-centric or consumer-centric? Find out in this short video.

When innovation was first defined, the process was driven primarily by technology, i.e., finding new ways to create better products for customers to purchase. Today, innovations are more likely to be inspired by the desires of your customers—not necessarily the needs that products meet but the emotional needs they experience in their everyday lives.  If you want your company’s innovation efforts to go from good to great, here are four key steps to help you shift from product-centric innovation to customer-centric innovation.

If the market fit for your product isn’t there, you may fall victim to a product failure. In this video, we look at some ‘’good on paper’’ ideas that consumers did not want.